Boxer Manny Pacquiao a rising star in Marketing
Anthony Quemuel is such a big Manny Pacquiao fan that he dropped by a Pleasanton sporting goods store to buy the second pair of the boxer’s special Nike “Pac Man” shoes that he’s purchased this week.
“I need to have at least two pair because they’re exclusive,” said Quemuel, 29, of Union City. “When they came out, they sold out and you couldn’t find them anywhere. The retail value was $110. They were going on the Internet for $225.”
It’s no surprise that the Philippine superstar with lightning-fast punches has such a strong following in the Bay Area, home to more than 356,000 Filipino Americans like Quemuel. But Pacquiao is becoming a household name, one of the rare sports stars with crossover appeal to even non-sports fans.
And although experts say he’s not quite there, his appeal may translate into more marketing power for the man whom GQ magazine, in its April edition, calls a cross between Argentine revolutionary Che Guevara, Czech playwright Vaclav Havel, boxing legend Muhammad Ali, actor Sylvester Stallone, NFL quarterback Michael Vick and “American Idol” singer Clay Aiken.
“I definitely believe he’s going to be a crossover star,” said Marcus Troy, a Montreal blogger who writes about culture, lifestyle and fashion trends. “We haven’t seen someone with his kind of charisma and skill in a long time.”
Pacquiao, 31, has won world boxing titles in seven weight divisions and is ranked as the best pound-for-pound fighter in the world.
Pacquiao’s welterweight bout Saturday night against Joshua Clottey drew nearly 50,994 people to Cowboys Stadium in Arlington, Texas, the biggest U.S. boxing crowd in 17 years and third-largest in U.S. boxing history, even more remarkable because the sport’s popularity has been waning.
But his popularity is transcending sports. Last year, Time magazine named him one of the world’s 100 most influential people.
Earlier this month, Pacquiao received hearty cheers on ABC-TV’s “Jimmy Kimmel Live” even after crooning a less-than-stellar rendition of George Benson’s “Nothing’s Gonna Change My Love for You.”



The hotly anticipated fight between Floyd Mayweather Jr. and Manny Pacquiao was teetering on the brink of collapse on Wednesday over a dispute regarding drug testing procedures, a debate that has some experts standing on Mayweather’s side.